HOW TO SET UP AUTOMATED BID STRATEGIES FOR PERFORMANCE MARKETING

The Relevance of Multi-Touch Attribution in Efficiency MarketingMarketing attribution is crucial for making informed, data-backed decisions that line up with consumers' journeys. Multi-touch attribution designs supply a more nuanced perspective, distributing credit rating to touchpoints that aren't always offered adequate visibility in basic design

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of e-commerce organizations are turning to server-side monitoring as a way to improve their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable information